Gum Armor Ambassador Programme Agreement

Gum Armor Ambassador Programme

The agreement

Thanks for applying. Here is exactly how this works, in plain English.

About Gum Armor

Gum Armor is a daily chewable for gum and tooth health: probiotics, xylitol and hydroxyapatite in one tablet, taken once a day after a meal. We are looking for ambassadors who actually live with gum trouble, or who genuinely believe in the science behind probiotics and oral health. Not general lifestyle accounts.

How you apply

You send us one short video, filmed on your phone, following the brief on the application page. That video is your application. We review every one.

If we accept you

  • A free bottle of Gum Armor, sent to you, yours to keep.
  • Your own channel in our creator Discord, direct to the team.
  • Regular briefs with angle ideas, hooks and coaching on making videos that perform.
  • Entry to our monthly contest. The ambassador who submits the most approved videos in a calendar month wins the prize, announced in the group.

What we ask of you

  • Be honest. Your real experience, your own words. We would rather have true and rough than polished and fake.
  • Film in landscape or vertical on your phone, good light, clear audio. The brief covers this.
  • Use only your own footage and your own voice. Do not use music, clips or images you do not own the rights to. If you add a trending sound, we cannot use the video, so please leave audio clean.
  • Tag anything you post yourself as an ad or gifted, per your platform's rules.
  • Two things you must never say, because they create a legal problem for the brand:
    • That Gum Armor cures, treats or heals gum disease or any condition. Talk about how your gums look and feel instead.
    • Comparisons to prescription medication or dental procedures.

Content and usage rights

You keep ownership of everything you create. By submitting video, images or audio to us, you give Gum Armor and NOCTYVA LLC a worldwide, royalty-free, perpetual licence to use, copy, edit, re-cut, subtitle and distribute that material, including in paid advertising on any platform, and to use your first name, handle and likeness alongside it.

You confirm you are 18 or over, that the material is yours to give, and that anyone else appearing in it has agreed to this too.

Money

There is no per-video fee. Instead you earn on the videos that actually work.

Everyone starts on the entry tier: if we run one of your videos as a paid advert and it meets our performance target, you earn 5% of everything we spend running it, for as long as it keeps meeting that target. Put $10,000 behind your video in a month and that is $500 to you.

Our performance target is a 2x return on the ad spend behind your video (ROAS 2.0). We measure it monthly, advert by advert. A video that meets it one month and not the next simply earns for the month it met it.

Deliver consistently and we will offer you a retainer tier: a guaranteed monthly fee ($250 for 2 videos, or $500 for 4) plus 3.5% on the spend behind your videos.

On top of that there is the monthly contest prize for whoever submits the most approved videos.

We pay everything owed within 14 days of the month end.

Ending it

You can leave at any time, and we can end it at any time, either of us just says so. The usage rights above carry on for material already submitted.

Questions

Message us directly in Discord, or reply to the email that brought you here.

The Gum Armor team

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.